• Apr292009

    Twitter is a Search Engine

    Posted by Gene in Twitter, Search Engine Marketing

    I was talking with Jay the other day about Twitter possibly beginning to out perform Google in the search arena, specifically about searching at-the-moment relevant content. While doing research about search and twitter like i’m always doing I came across this quote about Twitter as a search engine service:

    “Twitter is a search engine that indexes conversations about content.” - Kevin Ryan

    I thought this just summed up the Twitter search experience very nicely.

  • Mar242009

    Twitter growth being driven by unexpected uses

    Posted by Gene in Social Web, Twitter

    Twitter has exploded in use the latter part of 2008, I’ve often written about twitter and how simply and beautiful it is. Here’s a great talk from the TED series by Twitter founder Evan Williams.

    In the year leading up to this talk, the web tool Twitter exploded in size (up 10x during 2008 alone). Co-founder Evan Williams reveals that many of the ideas driving that growth came from unexpected uses invented by the users themselves.

  • Mar172009

    Jimmy Fallon - I think he may understand…

    Posted by Gene in Business, Branding, Social Web, Twitter

    I wasn’t too excited about Jimmy Fallon’s late night helmsmanship when it was announced a few months ago. I thought he was a bad choice to take over Conan’s old show. However the more I learn about the man the more I start to like him and am beginning to dig on his show. See, I think he may just “get it” after all:

    I know I talk about Gary Vaynerchuck a lot. The reason I follow him is because he understands social media/networking, he talks about it, he’s done it, he’s worked the trenches to build his empire fan by fan, the hard way. Jimmy Fallon is considerably more well known than Gary Vaynerchuck, by far, but he still works hard to reach each fan and follower. I’m sure he’s gotten a leg up by being on Saturday Night Live, but he had to work to get there too. My point is that he could easily just sit back, work the show and let it go where it takes him. Instead he works the social networks, he’s frigging huge on twitter: @jimmyfallon where he’s one of the most powerful twitterers ever. It’s really him twittering too, not some marketing agency, he messages plenty of people back, legend has it he’ll even respond to your emails when he can.

    I don’t think the above clip is a photo-op, I think it’s really his personality to do stuff like this. If he keeps this up, he’ll build a fan base that will last him forever across any medium he lands in.

  • Feb232009

    FOWA!

    Posted by Gene in Business, Web Development, Twitter

    FOWASo we’re off to Future of Web Apps 2009. Really looking forward to hearing some of the speakers, people like; Gary Vaynerchuck, Jason Fried, Joel Spolsky & Kevin Hale.

    If you didn’t know already, we keep up a another well known(ish) blog unmatchedstyle.com, we’ll be trying to meet some interesting people there who work on the web and gain some insights that we can hopefully share with our readers in some way. While we’re there we may even try out this twitter thing so follow us @ http://twitter.com/unmatchedstyle, you never know…

  • Jan192009

    Tweetdeck gets funding, insanity? really?

    Posted by Gene in Software, Web Development, Twitter

    Just perusing my RSS feeds and came across this article “Another Twitter App Funded: TweetDeck Raises an Angel Round. Next Up: A Business Plan” where Tweetdeck (or specifically it’s creator) is getting 500K in funding. I then came across this article on gigaom.com where Om Malik thinks it’s insanity. Or Twitter insanity. Reading his replies to other commentors he’s really not hip to it.

    [Tweetdeck] one of the many Twitter desktop apps that use Adobe Air and has been downloaded 250,000 times, is getting just shy of half a million bucks from New York-based incubator Betaworks. I’m not quite sure why! Though I think I understand — it uses Bit.ly, a service that shortens URLs to be exchanged on Twitter and is also backed by Betaworks.

    He goes on to reply later that he doesn’t understand it, since Tweetdeck is JUST and Adobe Air app…

    I think is one of the things that people working in/on this industry (the internet) falls prey to. We get so caught up in how it all works and how its put together we forget the big picture. Normal people don’t give a crap. People will respond to something that looks neat and works, things that make them feel cool for what they are doing. Maybe Tweetdeck does that for ya, who knows. Now I know Mr. Malik is “IN” on the internet and he needs to write stuff, but seriously, I’m happy for Tweetdeck, I think it rocks they got some money for their creation. I’m not going to take anything away from them for getting investment money to continue the cause, especially in today’s financial climate.

  • Oct032008

    Twitter use by both candidates

    Posted by Gene in Marketing, Social Web, Twitter

    This is a really great article on how both candidates are using Twitter. It starts off a bit anti-McCain, get past that though and read deeper, this guy has some really good insight on how effective use of Twitter should be considered. I personally watch a good bit of Twitter chat-traffic myself and when people use it to just post out their latest blog post, using it as just another medium to broadcast a single point of info, it tends to fall and be less “special” to other Twitter(ers).

    …they [Obama’s posts] all have a similar format: “Barack is here. Click here to watch him live.”

    B-O-R-I-N-G tweets to me but still I can see how these little updates add value to his supporters who may want to see Barack campaigning on the trail rather than someone like me who wants to know what he’s having for lunch.

    To me, authenticity matters most, and this is another example of Barack running an unauthentic online campaign. This is the opening that John McCain’s campaign could use to catch up.

    Full post here

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