Period Three Blog » Social Web

Jan302009

Building Personal Brand Within the Social Media Landscape

Posted by Gene in Business, Marketing, Branding, Social Web

More Gary Vaynerchuk @Web 2.0 Expo NY this past year, I can’t get enough of what he’s selling (not the wine) but the message.

Gary really hits it home here for me. Your product/service is YOU, you have to be honest and work hard and just make sure you like and respect the people your working for or with.

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Nov112008

Microsoft = OpenID

Posted by Gene in Technical, Web Development, Social Web

This fairly big news, Microsoft is making their Live ID an OpenID provider service. That could be big for OpenID since Microsoft is so big. I personally like using OpenID, it was a bit buggy at first but it seems they’ve worked it all out now.

Beginning today, Windows Live ID is publicly committing to support the OpenID digital identity framework with the announcement of the public availability of a Community Technology Preview (CTP) of the Windows Live ID OpenID Provider.

They go on to say:

All Windows Live product teams are committed to supporting open standards where such standards are relevant to our work and when they reach a sufficient level of maturity, and the Windows Live ID Team is no exception. We have been tracking the evolution of the OpenID specification, from its birth as just a dream and a vision through its development into a mature, de facto standard with terms that make it viable for us to implement it now.

Also, with Google having added OpenID to Blogger, they now look poised to roll it out for general Google apps, like Gmail, etc… Neat.

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Oct032008

Twitter use by both candidates

Posted by Gene in Marketing, Social Web, Twitter

This is a really great article on how both candidates are using Twitter. It starts off a bit anti-McCain, get past that though and read deeper, this guy has some really good insight on how effective use of Twitter should be considered. I personally watch a good bit of Twitter chat-traffic myself and when people use it to just post out their latest blog post, using it as just another medium to broadcast a single point of info, it tends to fall and be less “special” to other Twitter(ers).

…they [Obama’s posts] all have a similar format: “Barack is here. Click here to watch him live.”

B-O-R-I-N-G tweets to me but still I can see how these little updates add value to his supporters who may want to see Barack campaigning on the trail rather than someone like me who wants to know what he’s having for lunch.

To me, authenticity matters most, and this is another example of Barack running an unauthentic online campaign. This is the opening that John McCain’s campaign could use to catch up.

Full post here

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Sep112008

Myspace killer app idea

Posted by Gene in Social Web

I’m not a huge fan of Myspace, but this caught my eye. They are enabling users to record video directly to their Myspace page using their webcam. Now this is cool. Do you think it will give them a user bump? Not that Myspace is dead or anything, by any stretch and how long do you think it will take Facebook to copy this idea?

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Aug182008

Welcome to HoffSpace

Posted by Gene in Random Stuff, Social Web

So… David Haselhoff has decided to launch his own social networking website HoffSpace, I guess he didn’t like the limitations put on him by the software. He has over 11K members so far, I wonder what the percentage of Germans are of that…

HoffSpace, I’m moving to a new place!
Current mood: accomplished
Category: Movies, TV, Celebrities

Hi Guys! I have started my own social network and website. HoffSpace, located at www.davidhasselhoff.com. This is my new and official home. I won’t be interacting much more on MySpace, so come on over and join the fun on HoffSpace. It’s fun and safe.

Peace,

David
www.davidhasselhoff.com

Turns out it’s just Ning, and he hasn’t really done anything but slap up some graphics. If David Haselhoff can do social network marketing, so can you!

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Jul312008

Explanation: Twitter

Posted by Gene in Social Web

Great article here on FastCompany with Co-Founder of Twitter, Evan WIlliams. Walks you through what Twitter is and all the hub-ub.

My brief:

“Twitter is a utility for keeping people connected via short status updates.”

“If you hear from someone — even something as mundane as eating a sandwich at this restaurant — then you get a picture of this person you’re interested in. You get what some people call ambient awareness.”

There are also productive uses for Twitter — like people using it for status updates on the Southern California wildfires.

Okay, so you may still not “get it” go Twitter someone and find out.

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Jul222008

Is email dead?

Posted by Gene in Random Stuff, Social Web

I’ve recently traveled to Sweden, arguably the cell-phone capital of the world (at least it seemed that way to me). I’ve also started enjoying the twitter experience a good deal lately. I use Instant Messengers of all kinds to communicate with co-workers and clients - all day. I ask the question: Is email dead?

It may not be dead yet, but it feels like a dying mode of communication to me.

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