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Aug272008
Wine Library TV, Gary Vaynerchuck
I am no way a Wine snob, I know very very little about it. But I feel like I can sort of hang now, thanks to Wine Library TV’s host Gary Vaynerchuck. I started watching his video podcast about a month ago and have just gotten hooked. My point isn’t wine or even Gary, but more how he uses the web and social media to help his business grow.
He started out getting into the family business of selling wine, over the years he’s used his video podcast to help sell wine. He’s passionate about wine and loves to talk about it, he shows it, every week. He doesn’t make any direct money off the video podcast he does it to push his personal brand which in turn helps sales. He uses a barrage of online media; facebook, twitter, iTunes, etc. He’s everywhere, even on Late Night with Conan O’Brien. A year or so ago he purchased the social web-app for wine tasting Corkd.com, a free resource but again helps to push his brand.
Check him out, but aside from that, just pay attention to how he markets himself.
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Mar032008
Noted: Cars do not have dashboards, they have interfaces.
The new for 2009 Dodge Ram Truck, is by all respects, a handsome truck, if you like things like that. The interior, especially, especially looks like something out of a Mercedes or Lincoln or something. I can’t imagine getting my greasy paws all over that nice thing after working all day, but lets face it, most of these things are daily drivers, not all around utility vehicles.
Anyway, the main point of this post is that one of the features of the 2009 Dodge Ram is the “Driver Interface“, previously known to me as the “Dashboard”.
It seems we have come full circle. Cars once had dashboards, and web designers took the dashboard metaphor into the realm of interface design, and now cars have taken interface design into the realm of the actual, physical dashboard.
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Feb292008
Logos of the Techies
The Neatorama blog has a really interesting article discussing the history of tech companies logos. It’s pretty neat to look back over the past as these companies logos/brands developed. My favorite is the Apple logo (of course).
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Feb042008
What does the typeface used in a candidate’s logo say about the candidate
Obama’s type is contemporary, fresh, very polished and professional. The serifs are sharp and pointed; clean pen strokes evoke a well-pressed Armani suit. The ever-present rising sun logo has the feeling of a hot new Internet company. His sans serifs conjure up the clean look of Nike or Sony. This typography is young and cool. Clearly not the old standards of years past.
McCain uses type that is a perfect compromise between a sans and a serif, what type geeks call a “flared sans.” Not quite sans and not quite serif, sort of in between, moderate, not too far in either direction. The strokes have contrast between the thick and thin, creating the feeling that the ends are going to have cute little serifs, but they just flare out a little, not forming actual serifs but wanting to. The military star centered and shadowed is a not-so-subtle touch. And McCain just says “President,” as if to say he’s already been elected. Everything about this logo says you can buy a car from this man. From the perfectly centered star to the perfectly spaced type, the entire design looks like a high-end real estate company. McCain has done something no other candidate has done, he uses all blue, no red - not even a dash. If we were to predict the results based on typography and design, we would pick McCain and Obama.
Check the full article here, it’s really neat to read about a fellow designer’s opinion on the logo choices of our presidential candidates.
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