Period Three Blog » 2011

Mar312011

Google +1

Posted by Gene in Social Web

Hang on a minute there Google +1, i’m not so sure about you just yet. I get that you want to compete with Facebook’s like button. The appeal of tackling that is huge. But I think the problem here is that you’re wanting me to click +1 on something before i’ve even seen it. Granted I can come back and click the +1 and some stuff might show up in my search results that i’ve visited before. But unlike the Facebook like button - which is actually embedded on the destination and not the in-between page, I don’t yet have context for making my “+1″ vote just yet.

Here’s how Google sells it:

Use +1 to give something your public stamp of approval, so friends, contacts, and others can find the best stuff when they search. Get recommendations for the things that interest you, right when you want them, in your search results.

I know it’s just an experiment, in Beta and all. I don’t want to shoot it down before it’s even really out in the wild yet. But i’m not grooving on it just yet.

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Mar182011

New discoveries in Email marketing

Posted by Gene in Email Marketing

If you send email messages as part of your normal marketing activities, you MUST watch this video seminar. Dan Zarella did this presentation for HubSpot after analyzing like 10 Billion email messages from the email marketing provider Mailchimp. Yes, I said that right 10 Billion… so the lessons learned from this study easily apply to all of us in the business of email marketing.

Go watch now.

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Mar162011

Don’t forget the login form!

Posted by Gene in Design, Usability

Our most recent podcast from unmatchedstyle.com - We investigate the strategic use of the login form and talk with Ron Lewis of Mailchimp about their creative login page designs.

You can check the full post here.

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Google +1

New discoveries in Email marketing

Don’t forget the login form!

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