Period Three Blog » 2009

Sep292009

The secret to credibility

Posted by Gene in Branding, Creating Community

We get asked often to “bring more traffic to my website” and one of the suggestions we often make is for you to begin creating content you can share with your customers. Sharing information about what you know and how you do things can often lead to more trust and repeat customers, it also can go a long way to making you an expert in what you do. What does that have to do with credibility? Here’s the thing, when you ask us to bring your website more traffic, what you’re really asking is bring more clients, or more conversions - traffic alone is not the answer to this. More traffic won’t hurt mind you, but what good will it do if no one thinks you know what you’re talking about or if they can’t connect with you. Here’s a secret formula:

I learned this from a post on problogger.net a while back. There is no overnight route to creating credibility, and you have to build upon your audience (client base) and grow it. What are the benefits of creating credibility for your website? Those would be two fold:

1) Gives you the ability to change user attitudes toward you:
Keeps you in a positive light, they feel comfortable interacting with you, they embrace your point of view.

2) Give you the ability to change user behavior.
They give you their personal information, they complete a transaction, they return to your site often.

Trustworthiness and Expertise are two pretty huge things to work on with every news release and blog post you make, it takes time and planning but it can be worth it in a huge way when you achieve it.

Keep in mind this formula is talking about creating the perception of credibility, you can easily reverse all your hard work in an instant if you don’t actually live up to what you’ve created.

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