• May132009

    The Seven Deadly Sins of Website Copy

    Posted by Gene in Marketing, Email Marketing

    This is a great article from Michel Fortin, that covers what he sees as the 7 deadly sins of website copy writing (really any marketing project copy falls under these 7 items). I agree with what he’s saying overall. Think about these things as you are pulling your next projects copy together and i’m sure you’ll be a success.

    1. They fail to connect.
    2. They lack a compelling offer.
    3. They lack reasons why.
    4. They lack scarcity.
    5. They lack proof.
    6. They lack a clear call to action.
    7. The lack good copy.

    Particularly I like #6, I scream about this a lot to clients and I say it over and over again. The further boil this down Michel says:

    Focus on the “power of one.” That is:
    One message
    One audience
    One outcome

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