• May042009

    What is a friend online?

    Posted by Gene in Social Web

    Spectrum of Online Friendship

    This info-graphic from Mike Aruaz is very enlightening. He has written about the differences between the friends you have in person and the ones you maintain online. You know, like in Facebook:

    …online friendships are different from what we’ve traditionally called friendships. Digital technology has affected the number of relationships you can maintain, and the intimacy of those relationships, effectively enabling us to create fans who feel like friends… www.mikearauz.com

    It’s increasingly important to consider the different levels of visitors your website or web application enjoys. If you know who’s visiting you and why they are coming then you can begin to create content or make changes to your app that’s specifically geared toward their interests and needs. This isn’t always easy to figure out, but this graphic is a really great representation of an accurate model you can use to map them out, or at least get you thinking about them to start.

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