Period Three Blog » 90-9-1 Rule

Mar022009

90-9-1 Rule

Posted by Gene in Social Web

Here’s a different way to look at social media participation in your online community or marketing plan, the 90-9-1 Rule… My two cents, make sure and create a dynamic “discussion” between the creators and editors for your audience to watch. That’s where the magic is.

90% of users are the “audience”, or lurkers. The people tend to read or observe, but don’t actively contribute.
9% of users are “editors”, sometimes modifying content or adding to an existing thread, but rarely create content from scratch.
1% of users are “creators”, driving large amounts of the social group’s activity. More often than not, these people are driving a vast percentage of the site’s new content, threads, and activity.

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