• Feb232009

    FOWA!

    Posted by Gene in Business, Web Development, Twitter

    FOWASo we’re off to Future of Web Apps 2009. Really looking forward to hearing some of the speakers, people like; Gary Vaynerchuck, Jason Fried, Joel Spolsky & Kevin Hale.

    If you didn’t know already, we keep up a another well known(ish) blog unmatchedstyle.com, we’ll be trying to meet some interesting people there who work on the web and gain some insights that we can hopefully share with our readers in some way. While we’re there we may even try out this twitter thing so follow us @ http://twitter.com/unmatchedstyle, you never know…

  • Feb192009

    Small Biz online marketing plans for 2009

    Posted by Gene in Business, Email Marketing, Social Web

    small bizAccording to a new emarketer.com survey, small business will generally not cut spending on their online advertising and based on the research a higher percentage said they plan to increase in the areas of social networking and email marketing.

    Small businesses in the US will not cut spending on most forms of online advertising in 2009, judging by a survey conducted in December 2008 by Ad-ology Research. A higher percentage of respondents said they planned to spend “about the same” in 2009 than planned to change their spending.

    More small businesses said they would increase their spending on social networking than on any other format. And respondents were more likely to say they would increase spending in 2009 on e-mail and their company Websites than make cuts on those formats.

    We’ve been getting more and more into social networking for our clients over the past year, the results can be huge if managed correctly…

  • Feb132009

    37signals Rails and the Mac

    Posted by Gene in Random Stuff, Business

    I had forgotten about seeing this a year or so ago. I’m glad I found it on YouTube.

    Not that I’m just a fanboy for Apple or 37signals (I kind of am) but this just sums up everything there is about being a web development firm. Insert whatever open source programming environment you like of course.

  • Feb102009

    Unmatched Style Re-launch

    Posted by Gene in Period Three News

    UMS 2Today we’ve launched a brand new face for unmatchedstyle.com. We’ve aimed for a design that is clean and simple and focuses on the most important part of the site, the websites we feature every day.

    A couple of the things we want to bring into more focus is our podcasts and our interviews. We’ve been doing our video podcast for a couple months now, so if you haven’t yet, please check them out and let us know what you think. From our vantage point, they’ve been a fun way to get a dialogue going, we just want more people to join in. We look forward to having some guest reviewers on as well. The interviews have been a fun way to get perspectives from web professionals and we’ll be bringing you more of these soon.

    So make sure to refresh and please let us know what you think by leaving a comment or two!

  • Feb042009

    The perils of buying email lists

    Posted by Gene in Email Marketing

    It never fails, we always come across someone who just doesn’t quite get the “permission” part in “permission marketing”. What the heck does “opt-in” mean anyways? Well here’s a pretty long article that kind of dissects the issue at hand. Here’s my walk through:

    Although permission-based marketing clearly is the best practice, a huge market apparently exists for e-mail addresses compiled by others. A Google search for “email lists” brings up 3.1 million results containing that exact phrase. A significant number have to be those of third-party compilers.

    Yes, there are plenty of places you can buy a list of email addresses from, don’t do it. YOU WILL GET IN TROUBLE!

    Yet buying e-mail addresses is risky, and not just for the possible loss of the money spent on them. Mailing to a purchased list can destroy a firm’s e-mail reputation as well as the chances of getting all its e-mail delivered.

    Yep, never buy a list.

    Spamhaus maintains a list of mailers it deems to be spammers, against which a sizable percentage of inbox providers check incoming e-mail to determine whether to block it as spam. A listing on Spamhaus can cause a marketer to have serious deliverability issues.

    Absolutely, never buy a list.

    Moreover, e-mail inbox providers like Yahoo, AOL and Microsoft convert abandoned e-mail addresses into spam traps. A firm that hits enough of them will be dubbed a spammer — or at least a very sloppy mailer who wastefully consumes others’ bandwidth by sending to garbage addresses. And it will be blocked.

    Just don’t buy a list.

  • Feb022009

    Episode 5 - unmatchedstyle video podcast

    Posted by Gene in Design, Blogging

    Check us out, we’re back with another podcast.

    This week we talk about Phusion Passenger (modrails.com), LittleSnapper (realmacsoftware.com/littlesnapper), doejo (doejo.com), and The Resumator (theresumator.com)

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