Nov032008
If any of you have kids then you’ve spent at least 15 minutes per gift opening up the ridiculous packaging that comes with it. Its always driven me crazy. Amazon’s new “frustration free packaging” is simply genius.

The Frustration-Free Package (on the left) is recyclable and comes without excess packaging materials such as hard plastic clamshell casings, plastic bindings, and wire ties. It’s designed to be opened without the use of a box cutter or knife and will protect your product just as well as traditional packaging (on the right). Products with Frustration-Free Packaging can frequently be shipped in their own boxes, without an additional shipping box.
This is so genius in my opinion it borders on being inspiring.
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Posted at 3:41 pm on 11/03/08
Julia Anderson
I agree. That’s pretty awesome and I think I need to go order my own pirate ship now..