• Oct032008

    Twitter use by both candidates

    Posted by Gene in Marketing, Social Web, Twitter

    This is a really great article on how both candidates are using Twitter. It starts off a bit anti-McCain, get past that though and read deeper, this guy has some really good insight on how effective use of Twitter should be considered. I personally watch a good bit of Twitter chat-traffic myself and when people use it to just post out their latest blog post, using it as just another medium to broadcast a single point of info, it tends to fall and be less “special” to other Twitter(ers).

    …they [Obama’s posts] all have a similar format: “Barack is here. Click here to watch him live.”

    B-O-R-I-N-G tweets to me but still I can see how these little updates add value to his supporters who may want to see Barack campaigning on the trail rather than someone like me who wants to know what he’s having for lunch.

    To me, authenticity matters most, and this is another example of Barack running an unauthentic online campaign. This is the opening that John McCain’s campaign could use to catch up.

    Full post here

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