Period Three Blog » Technorati: State of the Blogosphere 2008

Sep242008

Technorati: State of the Blogosphere 2008

Posted by Gene in Marketing, Blogging

Technorati has released their State of the Blogosphere 2008 report, which is all based on a blogger survey they conducted which we were part of here at Period Three and unmatchedstyle.com.

For the first time, we surveyed bloggers directly about the role of blogging in their lives, the tools, time, and resources used to produce their blogs, and how blogging has impacted them personally, professionally, and financially.

Generally they report that Blogs are here in a HUGE way, they are mainstream now and most large scale media organizations are entering or have entered the Blog space. Mostly the big brands, chances are that if you are a big brand you are launching or have launched a Blog presence on the web. They also go on to recognize that chances are really high that if you are a big brand then whether you’ve launched your own controlled Blog presence or not, you already have one, for good or bad. Bloggers are already going to be talking about you (much like off-line word of mouth, duh.)

The most interesting piece of info was the reported money Bloggers are making, apparently if you have 100,000 or more visitors a month your making more than $75K - sign me up!

The majority of bloggers we surveyed currently have advertising on their blogs. Among those with advertising, the mean annual investment in their blog is $1,800, but it’s paying off. The mean annual revenue is $6,000 with $75K+ in revenue for those with 100,000 or more unique visitors per month.

Period Three - Simple, Measurable, Powerful.

Technorati: State of the Blogosphere 2008

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