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Aug272008
Wine Library TV, Gary Vaynerchuck
I am no way a Wine snob, I know very very little about it. But I feel like I can sort of hang now, thanks to Wine Library TV’s host Gary Vaynerchuck. I started watching his video podcast about a month ago and have just gotten hooked. My point isn’t wine or even Gary, but more how he uses the web and social media to help his business grow.
He started out getting into the family business of selling wine, over the years he’s used his video podcast to help sell wine. He’s passionate about wine and loves to talk about it, he shows it, every week. He doesn’t make any direct money off the video podcast he does it to push his personal brand which in turn helps sales. He uses a barrage of online media; facebook, twitter, iTunes, etc. He’s everywhere, even on Late Night with Conan O’Brien. A year or so ago he purchased the social web-app for wine tasting Corkd.com, a free resource but again helps to push his brand.
Check him out, but aside from that, just pay attention to how he markets himself.
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