• Aug212008

    Writing for the web

    Posted by Gene in Marketing, Usability

    Jakob Nielsen has studied writing for the web in depth, what hasn’t he studied about the web in depth? But he has some really good points to make that I think anyone planning their new website should take into consideration.

    Here’s my synopsis:

    Web pages have to employ:
    scannable text
    bulleted lists
    meaningful sub-headings
    one idea per paragraph
    the inverted pyramid style, starting with the conclusion
    highlighted keywords
    half the word count than what you think

    He’s not kidding around, he tested his thesis in true scientific fashion and found: “when we combined three ideas for improved writing style into a single site, the result was truly stellar: 124% better usability.”

    Listen to the man.

    • Post a Comment 1 Comment

    1. Posted at 6:26 am on 09/08/08

      Pingbackthe copyhacker » Blog Archive » Why We Do What We Do

      […] Thanks to my good friend [Gene](http://blog.period-three.com/2008/08/21/writing-for-the-web/) for reminding me of this oldie. […]

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