Period Three Blog » 10 Things you need to know about CONSUMERS for 2008

Jan092008

10 Things you need to know about CONSUMERS for 2008

Posted by Gene in Marketing

OMMA (Online Media, Marketing & Advertising) Magazine recently had a truly interesting series of articles, that I felt very relevant to many of our clients. This top 10 list is about your consumers. We complain about them but really where would we be without them…
1. They’re mouthy (they love you or hate you).
2. They would rather listen to each other than to you.
3. They’re moving targets (think cell phones).
4. They’re snackers, constantly scarfing down tiny chunks of media.
5. Ads will support your content better than subscription fees.
6. They love gadgets (widgets, mini-apps, etc…)
7. They’ve gotten over the privacy thing.
8. They play games (40% of households have a video game console).
9. They love online video.
10. They still use search engines, Alot.
Source: OMMA

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