Period Three Blog » 10 Things you need to know about METRICS for 2008

Dec192007

10 Things you need to know about METRICS for 2008

Posted by Gene in Marketing

OMMA (Online Media, Marketing & Advertising) Magazine recently had a truly interesting series of articles, that I felt very relevant to many of our clients. This one relates to the notion that marketing/advertising that takes place online is the most accountable of all the advertising mediums, this is true in general but it’s all relative…
1. You need to also measure participation, not just visitors.
2. New ways of gathering intel and metrics is coming, stay tuned.
3. There are some big partnerships, in the metrics realm, on the way.
4. People will begin to hate those “fancy” scrolling (JavaScript) ads.
5. You should be more transparent in your traffic reporting to your audience.
6. Ad targeting technology companies will rise.
7. Video ads will grow up.
8. Neilson plans to measure TV viewership across the Internet and TV combined.
9. Comparing different online advertising will get scientific.
10. Marketers will still not figure out what consumers want and will tolerate as far as rich media ads.
Source: OMMA

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