• Dec282007

    So long Netscape

    Posted by Gene in Software

    NetscapeSo AOL has finally decided that Netscape is to be no more. I say it’s about time, I can’t imagine anyone really using this thing anymore, save for those precious few that haven’t updated to a new OS in about 7 years… Windows ‘95 anyone?

    Netscape Navigator, now owned by AOL, will no longer be supported after 1 February 2008, the company has said.

    In the mid-1990s the browser was used by more than 90% of the web population, but numbers have slipped to just 0.6%.

    I say 0.6% is a bit generous…

  • Dec192007

    10 Things you need to know about METRICS for 2008

    Posted by Gene in Marketing

    OMMA (Online Media, Marketing & Advertising) Magazine recently had a truly interesting series of articles, that I felt very relevant to many of our clients. This one relates to the notion that marketing/advertising that takes place online is the most accountable of all the advertising mediums, this is true in general but it’s all relative…

    1. You need to also measure participation, not just visitors.
    2. New ways of gathering intel and metrics is coming, stay tuned.
    3. There are some big partnerships, in the metrics realm, on the way.
    4. People will begin to hate those “fancy” scrolling (JavaScript) ads.
    5. You should be more transparent in your traffic reporting to your audience.
    6. Ad targeting technology companies will rise.
    7. Video ads will grow up.
    8. Neilson plans to measure TV viewership across the Internet and TV combined.
    9. Comparing different online advertising will get scientific.
    10. Marketers will still not figure out what consumers want and will tolerate as far as rich media ads.

    Source: OMMA

  • Dec182007

    Client website launch

    Posted by Gene in Our Clients

    We recently launched a new client website for Mortgage Assistance Center Corporation.

    Mortgage Assistance Center Corporation founded in 2003, is a Dallas based financial services company that is focused on the acquisition, workout and resale of distressed real estate assets in the secondary market throughout the United States.

  • Dec012007

    Evel Knievel Gone

    Posted by Gene in Random Stuff

    To all those who once owned an Evel Knievel stunt cycle (with or without the gyro launcher), please take a moment to remember the man who gave it all for the glory of the thrill. Evel was truly “extreme” before it was cool…

    Evel Knievel, the daredevil motorcycle stuntman who made sensational jumps over cars and double-decker buses in the 1970s and broke dozens of bones in even more sensational crashes, has died. He was 69.

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