Period Three Blog » Buckleys

Nov132007

Buckleys

Posted by Gene in Marketing

Well it is that time of the year again, flu season… Here is an ad for a Canadian flu medicine, Buckleys, they even have a myspace page. This is a pretty courageous ad campaign, as I certainly have never lamented the taste of any cold or flu medicine. I’ve also read that the makers of NyQuil actually engineer that foul taste, because in their tests they find that people prefer the nastiness because they think the medicine works better the more horrible it tastes.

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