• Nov282007

    Email Standards Project

    Posted by Gene in Email Marketing

    Email Standards ProjectThe folks at campaignmonitor are up to something good, the Email Standards Project. This is something I support un-yeildingly. The state of email clients has been, for as long as they’ve existed, worse than the browser wars. Your HTML email designs look completely different on multiple email clients both desktop and web-based and as much as you try and as hard as you work at it, there’s not much you can do. Here’s the ESP’s mission:

    The Email Standards Project works with email client developers and the design community to improve web standards support and accessibility in email.

    Our goal is to help designers understand why web standards are so important for email, while working with email client developers to ensure that emails render consistently. This is a community effort to improve the email experience for both designers and readers alike.

  • Nov212007

    Kindle

    Posted by Gene in Random Stuff

    kindleEverybody already knows about Kindle, or if you spend time on the internet you do. I’ll reserve my full judgment until I can actually hold one, not that I am anytime soon. I will have to say the initial idea is pretty far flung. Don’t get me wrong, the idea of an e-book reader isn’t new by any means, and after all Apple did reinvent the mp3 player industry by introducing the iPod. Check it out here and oh 37signals has their opinion too ().

  • Nov132007

    Buckleys

    Posted by Gene in Marketing

    Well it is that time of the year again, flu season… Here is an ad for a Canadian flu medicine, Buckleys, they even have a myspace page. This is a pretty courageous ad campaign, as I certainly have never lamented the taste of any cold or flu medicine. I’ve also read that the makers of NyQuil actually engineer that foul taste, because in their tests they find that people prefer the nastiness because they think the medicine works better the more horrible it tastes.

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