• Oct312007

    Halloween disappointment

    Posted by Gene in Random Stuff

    This is truly sad. The bum who happens to own Halloween.com can’t even see fit to hire a design company to create a good looking site. This has to be one of the coolest domain names out there, and you could have so much fun with this website. What a waste…

  • Oct262007

    Tune into South Carolina Business Review on October 31, 2007

    Posted by Gene in Business

    Recently Period Three was interviewed for SC Business Review 91.3. Here’s some background on the interview schedule. The show is on at 07:52 AM.

    Wednesday, October 31, 2007
    Narrative: A Midlands-SC based company was recently featured in a local publication as one of the top web development firms in the region.
    Description: Mike Switzer interviews Gene Crawford, founder of Period Three in Columbia, SC. www.period-three.com is our SC Web Site of the Week.

  • Oct232007

    Google Analytics - How to

    Posted by Gene in Marketing

    This is a great article on Vitamin about Google Analytics - you should defnately have Google analytics setup on your website…

    Read this Exerpt:

    5 Aspects of Online Marketing

    1. The Campaign: The campaign is the high level marketing activity that you’re conducting. Think of it as a bucket that holds other activities. For example, you may conduct a big “back to school” marketing campaign. This campaign might involve an email blast to your newsletter subscribers, a special paid search campaign, and some banner ads. All of these activities are part of the “fall-sale” marketing campaign.
    2. The Medium: The medium is the mechanism that is used to push the message to the customer. Continuing the fall sale example, the campaign has multiple mediums because we’re using multiple mechanisms to reach the consumer. We’re using email, banner ads and paid search. All are different mechanisms for pushing the message out.
    3. The Source: The source identifies who is delivering the message to the customer and helps us better understand the medium. For example, there might be three sources for the paid search component of our campaign: “Google” for Google AdWords, “Yahoo!” for Yahoo! Search Marketing and “MSN” for Microsoft AdCenter.
    4. Term: The term is only used for paid search tracking and identifies the keyword that the visitor used in their search. It should be noted that you do not need to use a term. Every search engine will, by default, pass a keyword to your site and Google Analytics will capture and store that keyword. However, not every search engine will pass along the exact term that the visitor entered.
    5. Content: The content attribute is optional and stores information about the ad that the visitor clicked on. For example, we may want to send out two versions of our email newsletter during the back to school campaign. The emails will be sent at the same time, but will contain different formatting. We say these emails have different content. Using Google Analytics we can identify which ad performed better for us.

  • Oct152007

    I want one of these…

    Posted by Gene in Random Stuff

    misslesThis is truly stupid, but I want one.

  • Oct012007

    P3 Client Visual Ice on Adage.com

    Posted by Gene in Marketing, Our Clients

    moonlight-promo092707.jpg.
    Our client Visual Ice Marketing00 gets some great coverage in Advertising Age’s online publication adage.com, check it out for the full feature

    Thanks to a technique CBS calls Visual Ice, shoppers will see the name of the series and its premiere date, which is Friday, on the door of a supermarket freezer. When the door is opened, the image of a moon and the lead character, Alex, become visible.

Contact

1207 Lincoln Street
Columbia, SC 29201
803.588.9310 Phone
877.415.4259 Fax
info@period-three.com

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