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Sep272007
If you build it, they will not come
Midlandsbiz.com recently asked me to write a “business advice” article for their online magazine. Hopefully it can help someone out there understand online marketing a little better.
“I often ask my clients when we are starting a new website project, what are your plans to let people know about your website? Almost every time they have never thought about it”. Gene Crawford, President and co-founder of Period Three, a full-service web-design agency in Columbia, discusses practical ways to improve traffic to your website.
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Sep242007
Paper Record Player
This is truly awesome, I would really like to hear one of these working.Fully working, manual record player made entirely of paper. To play the record the handle needs to be turned in a clockwise direction at a steady 331/3rpm. The paper cone then acts as a pickup, amplifying the sound enough to make it audible.
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Sep172007
More “ize” me
Not quite as cool as the Simpson-ize thing earlier in the summer, but the Lego-ize is fun as well (even though it doesn’t appear to be made by Lego, they should give this guy some money for it though…). These are great little marketing tools for your product. I can easily see someone sitting here for hours making Lego people of their friends and family.
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Sep122007
Apple = Cool
As if launching the iPhone wasn’t the single coolest thing the people at Apple could do this year, Steve Jobs rolls this out on us… Apple is absolutely the coolest company on the planet… If you were ever on the fence about that, what more do you need?
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Sep072007
NFL logo reboot
The NFL is rebooting it’s logo, not very much though. I have to wonder why they would feel the need to tinker with this age-old design… Isn’t it working just fine, and the changes are fairly subtle for the amount of money that will have to go into launching the new logo.Tinkering with one of the country’s most powerful and ubiquitous sports brands will be a risky and expensive business. NFL sponsors such as Reebok, Riddell, Wilson and EA Sports will have to switch shields on everything from uniforms (players wear three logos at the neck and waistlines and on the helmet) and licensed merchandise to the official “Duke” game ball and Madden video game. Even groundskeepers will have to adopt the new shield at NFL stadiums.
But Baird believes the cleaner, more modern symbol will “pop” better during TV telecasts. The less-busy logo will also show up better on “third screens” increasingly used by sports fans: cellphones, laptops, iPods and PDAs.
It’s interesting to me because it seems the biggest reason for the re-design is so that the logo will show up better in new media, like online and handheld devices. This should show us that everyone is gambling on new technology and the media that will eventually be flowing there. If these guys are going to make the move, even given the enormous costs involved in doing something as simple as changing some simple things on your logo, then we should all become more knowledgeable about what’s in store for us as designers as more and more devices and media are created…
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Sep042007
Video interview with Jason Fried…
This is a pretty good interview with Jason Fried, I’ve read/heard a lot of interviews with all the guys at 37signals and this one just kind of hit home with me. The stuff he starts off with “proximity” hurting vs. helping productivity absolutely makes sense. Check it out here.
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Sep012007
Design Interact Interview
Take a look at the latest designinteract.com interview… it’s one of us, err me… Anyways, check it out.
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