• Jul182007

    Finally.

    Posted by Jay in Marketing

    Have you ever been typing in Word and wondered, “If only there were an inline ad for Viagra in my document.” Or maybe… “I really love playing those ‘punch the monkey’ games, I wish Excel could let me know where to find them.” Well, Microsoft wants to make that a reality by sending ads anywhere and everywhere on your computer, based on things on your hard drive such as:

    user document files, user e-mail files, user music files, downloaded podcasts, computer settings, computer status messages (e.g., a low memory status or low printer ink)

    They’ve patented it! The “mother of all adware“.

    [A patent] for an “advertising framework” that uses “context data” from your hard drive to show you advertisements and “apportion and credit advertising revenue” to ad suppliers in real time

    Furthermore:

    The benefit to the user is the perception that the ads are more relevant, and therefore, less of an interruption. The benefit to the advertiser is better focus and a higher chance of conversion to a sale.

    Thanks, Microsoft.

    via Daring Fireball

    • Post a Comment 4 Comments

    1. Posted at 9:14 am on 07/18/07

      Gene

      If they were to say, offer their operating system for free, I could see this being accepted… But I sure as heck won’t pay for Windows and then accept advertising while i’m using Word (which I paid extra to get)…

    2. Posted at 9:56 am on 07/18/07

      Jay

      It could be more about owning the rights to it whenever someone else, whose name might rhyme with Boogle, decides to do something similar. Just a thought.

    3. Posted at 7:20 am on 07/19/07

      Gene

      Could be.

      If you recall the backlash Google got when they rolled out Gmail with all the contexual ads, the privacy pundits went ape when that hit the web. Turns out after a while, people accepted it and didn’t regard it as such a breach of privacy… But scanning your hard-drive would be a serious violation of privacy as far as i’m concerned. I for one would definately not be party to that…

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