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Jul122007
Perfectly simple
Mark Boulton launched his new site last week and boy is it a wonderful piece of work. Everything is perfect about it, from the layout, the typography, the subtle colors, even the couple of sketchy illustrations in the sidebar. Under the hood it’s designed with as much thought and skill as the interface. It’s perfect. We espouse simple design here at Period Three and I hope we achieve that for the benefit of our clients, but this site just pushes all my buttons. In Mark’s blog about his launch, he says this about simplicity:
Simple really doesn’t come easy though; like good tea, it has to be stewed for a while. The design for this site was stewing away for about six months. Most of that was getting the brand right—the tone of voice, the typography, the colour. All of it took bloody ages.
That is what is fundamental about simple design. It’s not easy. Just because you can throw some type on a white field and call it minimal doesn’t make it good. It takes skill, knowledge, experience and talent.
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© 2007 Period Three
Posted at 1:20 pm on 07/12/07
Gene
So very true Jay. It’s not everyday you see something like this.
The new apple.com launch has some serious “simple design” underpinnings.