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Jun102007
FedEx - subliminal effect…
I know those of us who are designers have noticed this before, but i’ve had too many conversations lately about the FedEx logo in particular and how the designer (Mr. Lindon Leader) intended for the negative space between the upper-case E and the lower-case x to form an arrow. My conversations are usually a response to “hey, I never noticed that” or “do you think they did that on purpose?”…
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