-
May022007
HP to Acquire Logoworks — okay so now what?
Looks like HP is going to aquire Logoworks, one of those online, clip-art, logo factory websites. “Today’s small businesses are increasingly turning to the web for marketing tools and services that strike a balance between affordability and quality,” said Vyomesh Joshi, executive vice president, Imaging and Printing Group, HP. “By adding Logoworks’ web-based graphic design service to our portfolio, HP can now provide the right mix of cost savings, flexibility and professional quality to help make a small business look big.”
I didn’t know my small business needed to look “big”. If a customer is going to work with you because you look big then will it not be a major let-down for them when they meet with you and discover you are indeed a “small” business? It appears to me the thing these people [logoworks customers] are responding to is the price. Where else can you get a logo for $300 in 3 days or less? I’m not saying logoworks is hurting their own industry, there will always be clients that understand the value in working with a design firm that doesn’t mass-produce their work. After all if your company’s brand is going to be original, memorable and the highest of quality then you need to work with a designer who has to live with the results of their work. A mass produced “fast” solution is just that, cheap and fast, and the company producing work like that will absolutely not be able to put in the time it takes to connect with you and develop a brand that truly helps propell your company in the direction you want.
Understandably HP may have picked up a business that is viable or makes money. I don’t doubt logoworks makes a profit. But I do have to ask, if this is the type of professional quality they believe in, what does that say about their computer products?
Post a Comment 1 Comment
Comments RSS | Trackback | del.icio.us | Digg
Post a Comment
Contact
1207 Lincoln Street
Columbia, SC 29201
803.588.9310 Phone
877.415.4259 Fax
info@period-three.com
Short Stuff
- Categories
- Archives
© 2007 Period Three
Posted at 11:26 am on 05/03/07
Jay
I guess they’re equating ‘big’ with ‘professional’, I don’t see them as necessarily related to the other. I doubt HP gives a crap about small businesses. It’s all because Logoworks is probably hauling in buckets of cash. As far as the ‘industry’ or whatever, to be honest, most of the logos on their site are not bad, or at least not terrible, and definitely not any worse than work I’ve seen come out of ‘professionals’. So if that’s indicative of what you get for $300 or whatever, then it’s probably not a bad deal, if you’re ok with that level of service. I would hope that most people would want to work with somebody they can call up on the phone or reach by email whenever they need to. And I also have a hunch that the work you or I would get for $300 isn’t as good as what they show in their gallery…