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Mar272007
300 Viral Marketing
Often I’ll consult with one of our clients on the use of viral marketing techniques. I’ll tell them that they need to find the points of which people (their fans) are willing to push forward to other people, and help make new fans for them. The folks who are marketing the film 300 know a thing or two about this subject. A good viral marketing strategy will employ any one or two of these six points.
1) Gives away products or services
2) Provides for effortless transfer to others
3) Scales easily from small to very large
4) Exploits common motivations and behaviors
5) Utilizes existing communication networks
6) Takes advantage of others’ resourcesHere’s the example of some viral marketing usage for the movie 300. Maybe some of this can help in your planning for the next marketing campaign you are a part of.
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