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Mar132007
Serving Customers, Not Chasing Hype
Jakob Nielsen gives us the top 10 things you can do to your website/portal to make more money.
The high-ROI ideas I have highlighted here have one thing in common: they add value to your site by enhancing its value for customers. That is, they give users what they want and need. These ideas are not the latest over-hyped stories the trade press loves to cover. Users want you to get back to basics and invest in the simple things that really matter to them.
Interface design is about making money for the company. Execution and workmanship are what you need, not fashion and advanced features. Do the basics, and do them well.
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