• Jan152007

    Branding of politicians & the rest of us

    Posted by Gene in Random Stuff

    Seth Godin’s recent post on polititians and how they can brand themselves in positive ways is amazingly simple and probably a lesson we can all take in regards to branding ourselves.

    “People don’t renew or cancel their cell phone service because of the ads (the ads that might have gotten them to sign up in the first place.) They do it based on the service and the way it makes them feel. And people don’t vote to re-elect a candidate because of her debate performance or speeches. Voters decide because of the intense emotion they feel during isolated moments. The challenge of being a politician, whether you’re national or in a tiny village, is the same—to exceed expectations in the most intense interactions you have each day.”

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